Strategic Planning

Strategic Planning Overview

Strategic plans are developed by organizations to help them to step back from regular day-today operations and think about the future. The planning process usually involves setting goals for the organization, defining objectives, and identifying tactics to reach the objectives. The goals help guide the organization and those it serves to understand where efforts and resources should be focused. Objectives are more specific than goals. They are measurable action steps to be accomplished. They are carried out by identifying specific short-term tactics or tasks to be done.

The City of Bowie’s new Strategic Plan was formulated with the help of a consultant who specializes in working with local governments. The first step in the process was to get input from various stakeholders and included discussions with Councilmembers, staff, and most importantly from City residents. Residents participated in two community listening sessions and also shared their thoughts through an online survey. The themes that emerged in these sessions were discussed by Council and were used to formulate the plan that was adopted by the City Council at a public meeting in late June 2016.

Strategic Planning for Bowie vs. Sustainability Planning

The City is also in the process of developing a Sustainability Plan to ensure that it moves forward in an environmentally responsible, economically fair manner.

A community meeting to solicit input on that process was held on February 13, 2016. The sustainability plan and the strategic plan will be two separate documents and are being developed in separate processes; however it is expected that the two plans will be complementary and that sustainability goals will be incorporated into the City’s overall Strategic Plan.

To learn more about sustainability or the development of the City of Bowie Sustainability Plan, please contact Kristin Larson, Sustainability Planner at 301-809-3044 or email

Need More Information?

For more information about the development of Bowie's Strategic Plan, please contact John Fitzwater, Assistant City Manager at 301-809-3075 or email